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Kurek Ashley:

“The Transformer”

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“My job isn’t to teach you content…
it’s to create real lasting change in your life!”

– Kurek

Kurek is more than just a professional speaker, he is renowned as “The Transformer” because of his astounding ability to help people transform their lives forever – their business, their dis-ease – whatever area of life is holding them back from achieving the dream results that they’re after. He is recognised as one of the world’s best Success Coaches and is a premier expert in personal and professional development, self-discovery, spiritual growth and peak performance. He is one of the most inspirational speakers on the planet. His #1 best- selling book How Would Love Respond? has transformed the lives of hundreds of thousands of people all over the world.

Kurek is the Creator and Founder of the Life Success Club that brings together a community of like-minded, positive, success-driven people from all over the world.


For over 30 years, Fortune 500 companies and major corporations around the world, such as Apple, Seagate, Schwarzkopf, Westin Hotels, The Australian Royal Airforce and Carlton United Brewery, have hired Kurek as a Corporate Speaker, Keynote Speaker and Conference Speaker to teach them tactical success strategies that have produced awe-inspiring results. His list of private clients include:

Hollywood film and TV stars, movie directors, producers and cinematographers, a quintuple platinum rock band, hit music composers, top business leaders, oil executives in Kuwait, Olympic Gold Medalists, professional athletes and sports teams, and the list goes on and on.

“Kurek you truly are the embodiment of the word Outstanding!”



How to get better results than you’ve ever had in your life…YES! EVEN DURING COVID-19

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How to Do It!

There’s this one thing that’s said so consistently by so many people. And when you hear what it is, you might think ‘So what Kurek? I don’t really mean it.’ But I’m here to tell you that  by giving this sentence power, it’s costing you your life.

What I mean by that is it’s costing you your life’s goals and dreams. You see, the time of your life is ticking away, and time is your most valuable asset and investment. Whatever time you put in you don’t get back. So every time we use this sentence that I’m about to share with you, it’s definitely costing you time and fulfillment and enjoyment of your life.

When you hear this one thing that’s so commonly said, you might say ‘Hey Kurek, you don’t understand my life. I don’t have an easy life like you! I have these goals and dreams but I just can’t seem to achieve them or get them done. I can’t afford it like you can!”

Well, let’s start with that belief system about who I am, or anybody else that’s successful. Everybody goes through the same stuff in life. We all have fear. We all have doubt. We all have insecurities. If you think having money in your life means that you don’t have financial worries, well that’s not accurate. Only poor people hold the belief that that having money in your life means that you’re free of financial worries.

You see, there was a time in my life when I was homeless, and living in my car in Los Angeles. Now, you might think that’s an exciting, glamorous story but let me tell you when you’re homeless and living in your car on the streets of LA, there’s nothing glamorous about it. I was living out of my car because my finances and my management of my finances, and my creation of making money was so bad that I couldn’t afford to live in an apartment. Luckily, I had a car to live in.

The thing is, I didn’t really have any money worries back then. Why? Well, I had no money to worry about! Then when I started making money at a level I’d only dreamed about, like making a million dollars, I found out from my accountant that I spent 1.2 million dollars that year. Now I had financial worries! Like I said, having money in your life doesn’t mean that you’re free of financial worries.

So the first thing we need to do is strip away this story that ‘other people have it so easy’ and that ‘their lives are so different’. They may be different in the results they’ve produced but the truth is we all go through the same stuff. We all have fear, doubt, and insecurities. Time is passing for all of us. The only difference is that the successful people in life – that is, the people that are holistically successful being happy and healthy, in great relationships, financial freedom, etc. and the masses is that the successful people have learnt how to manage how they think and feel, and that’s why they produce different results.

So here’s the one thing that’s so consistently said, that’s costing so many people their life’s goals and dreams…

I can’t.

I can’t do it.

I can’t afford it.

I can’t.

You see, when you say ‘I can’t’ what’s happening is that you’re the captain of your own ship, and when you tell your brain that you can’t, well since you’re the boss your brain won’t look for any answers. Why? You just told it that there aren’t any answers. So your brain isn’t even going to look for any strategies to get you out of the problem.

So if you say, ‘I can’t come up with any solutions’, you’re right. Why? Because you just said so.

If you say, ‘I can’t afford it’ you’re right. Why? Because you just said so.

Now I can already hear you saying ‘…but Kurek you don’t know my situation. I really can’t afford it!’ Well with that enthusiasm, emphasis and inflection in the way you just said that you can’t afford it, you’re actually making that thought even stronger! Which means you’re getting farther and farther away from being able to afford it.

I’m going to show you today how you can afford it.

The first thing we have to change is ‘I can’t’. And this is probably not what you were expecting to hear from me, but it’s not about changing it to ‘I can’ because positive thinking doesn’t work. For example, if you’re having a rough day and you say to yourself ‘I’m happy! I’m happy’, all your brain’s going to say is BS – you’re not happy! Of course BS stands for Belief Systems…

So trying to out-think yourself when by saying ‘I can’ when you’re really thinking ‘I can’t’ is not going to help you because your brain is going to say ‘BS, no you can’t!’ and all it does is become self-defeating.

Instead, what you want to do is change the ‘I can’t’ to ‘How can I?’ or ‘How can I do it?’ It’s biblical – Ask and thou shalt receive. You see, any question that you ask of your brain, your brain has to answer.

I‘ll give you an example of this. Years ago I was doing a preview seminar in NZ, in which I was promoting a 2-day workshop at $1000 a seat that I was holding at a later date. Two women spoke up and said, “Mr. Ashley, we’d love to come to your program but we’re from the south of NZ and your seminar’s on the north side of NZ. So not only do we have to pay the seminar tickets, but the flights, accommodation, and everything else, and we can’t afford that, our business is struggling right now.”

So here’s what I told the two women to do:

“Go and fill out the paperwork to reserve your spot for my seminar. If you don’t show up, don’t worry; I’m not going to chase you down. I just want you to make a decision and commit to it right now.

Then, for the next thirty days, every day I want you to write down the answer to this question: What are three new ways that I can produce more income? That’s all you have to do. Don’t judge your answers, don’t think you’re answers are stupid or impossible to achieve. Just write them down, whatever you come up with. Because what you’re doing is asking your brain for strategies. So don’t beat your brain up for giving you an answer because then it’s not going to give you any other answers. Makes sense, right?

And at the end of the thirty days, you’re going to have 90 new strategies to create more wealth in your life. Do you think out of those 90 strategies that one of those might work? Perhaps a combination of a couple of them might work!”

You see, in order to change your life and to start achieving your life goals and dreams, you need to:

  1. Make a decision. It’s not a ‘should’, it’s a ‘must’. I must do this. I’m doing this. I have to do that. You’ve got to turn that decision making muscle on.
  2. Commit to the decision. Every day you’ve got to stay with that decision.
  3. Invest in yourself. And it’s right there in the word. I invest in me.

The best investment you can ever make is in your own personal development. As you grow as a person, the person you become is going to create the results that you’ve never created before by doing things you’ve never ever know how to do let alone would do.

So the ladies from the preview seminar went away and for the next thirty days wrote down, each day, three new ways that they could produce income. And there I am a couple of months later running my 2-day workshop on in the north of NZ, and I’m asking the audience if there’s anything they want to share, and guess who stands up? The two women. They said, “Mr. Ashley, you would not believe what happened! We quadrupled the profits of our business by putting into action the strategy that you gave us! A lot of the answers we came up with pertained to our business, and we put them into action and then we produced the results! So not only are we here at your workshop, we had the money for the flights, hotels, food and our business is buzzing!”

So in the case of these two women, all those answers, those strategies that they came up with were always there. Yet, why is it that they couldn’t see them before? Why hadn’t they discovered those strategies to put into action before?

Well, because when you say ‘I can’t’ your brain stops looking for answers. You just can’t see it. It’s like a blind spot.

The opportunity of a lifetime, the idea of a lifetime, the strategy that you need comes around about every two seconds in life. To be able to see them, we have to develop ourselves so that we can see it. How? By asking for it.

Ask yourself ‘how can I?’ Ask and thou shalt receive. It’s powerful and it’s transformational. So quit saying ‘I can’t do it’ and instead ask ‘how can I?’

It doesn’t make sense, so stop doing it!

This may not be what you were expecting to read in one of my posts.

I’m here to tell you that bad things happen to good people.

For example, you may never have smoked a cigarette in your life, and you can still get lung cancer. And by the way, the person who smokes five packs a day may never get lung cancer!

The truth is, life can kick you hard. And even when you’re down, it can kick you again. And it’s not a karmic thing, or a cause and effect thing; sometimes it just happens.

So here’s my suggestion: any day that the world isn’t kicking you, don’t kick yourself. Don’t look for reasons to feel bad. Don’t look for justification for why you’re angry with somebody. Don’t look for reasons to be upset at life. In these moments, you’re wasting an opportunity for a happy life.

You see, life can be like dodging bullets. Think about this: there are so many things that could’ve taken you off the planet already. Your father could have worn a condom during conception for example! Your mum could’ve had an illness that killed you in the womb. Even childbirth itself could’ve taken you out.

Think of all the near misses that could’ve taken you off the planet. How many car accidents have you seen on freeways that could’ve happened five minutes before you got there. You could’ve been involved.

So here you are today, and you’ve woken up to another day of life…congratulations! Now, what are you going to do with it? Are you going to make it the best it can be?

If you make this moment right now excellent, and then start taping all the excellent moments together, well pretty soon you’ve got an excellent hour, an excellent day, an excellent week, an excellent month, an excellent year…and an excellent life. And it’s all comes down to you controlling, the best you, can your experience in each moment.

Remember, it’s not about what happens, it’s about what are you going to do with what happens. Don’t look for reasons to feel bad, otherwise you’re just going to keep attracting things to you to feel bad about.

You might know my story about when I was an actor filming with Chuck Norris in Delta Force 2 back in 1989, and while filming I was involved in a helicopter crash where five of my great friends died. I was initially on the helicopter and for some reason when the chopper was hovering about two feet above the ground near the edge of a mountaintop, I realized I wasn’t in the being filmed by the cameraman anymore and I was just out of the shot. When I asked the cameraman if this was the case, he confirmed I wasn’t and that I could step off the chopper if I wanted. So I chose to step off. The chopper took off over the edge of the mountain top as planned, then had a mechanical malfunction, crashed to the ground and next thing I knew five of my friends died.

All of those guys that died were great guys. One of them was my best friend Mike, and he died in my arms. Another guy’s son had just turned two years old only two days before the helicopter crash. He wasn’t even there to see his son on his birthday because he was filming. It happens. He was a great man, a great father, a great husband. Sometimes life can kick you hard.

So any day that life’s not handing you something like that, don’t kick yourself. Don’t look for reasons to feel bad. Instead, control your environment as best you can. How?

1. Use transformational language.

What do you normally reply with when someone asks you, “how’s your day today?” Describe your day in a great way, using super positive words like “outstanding!” or “fantastic!” instead of “not so bad” or “terrible because….(insert drama story here!)”. Start using words, phrases and descriptions that make you feel good, and stop using the ones that make you feel bad.

2. Control what you can.

Start controlling what you can in your life that makes your experience of life feel good instead of bad. A great way to start doing this is to stop watching the news. Another way is to Stop listening to other people’s drama stories that make you feel bad. To do this, instead of asking others open-ended questions like “How was your day today?” or “How was work?” (the answer to which you’re likely to get a response like “not so bad” followed by a drama story) try these questions instead:

“What was great about your day today?”
“What are you happy about?”
“What are you grateful for today?”
“What’s exciting about your day today?”

And if you don’t feel like asking these questions is natural, and that it’s more natural to ask the open-ended questions, then here’s my answer to that: change it! Don’t say that it’s normal to feel bad, because you’re keeping yourself stuck feeling bad and you’re also helping others to keep feeling bad, because they get to describe the bad stuff, their pain and problems in life. Instead, ask questions that are going to get them to feel great, and get you to feel great.

3. Celebrate.

Celebrate every little thing that happens in life. Kiss and hug the people that you love more. Don’t look for reasons to be upset or angry.

When the planes flew into the world trade centre, what did that teach us? 3000 people were killed that day and I feel for the people and their families affected by that event. It was an event that felt bad, right? When I asked myself “What’s great about this” the answer I came up with was that the event was a reminder that life is fragile. Life is temporary.

4. Look for reasons to be happy.

And look for reasons to be more loving. Look for reasons to feel more loved. Look for reasons to take care of yourself. Yes you can get cancer even if you don’t smoke cigarettes, but why push it? If a good friend of yours loaned you their nice car while they went away for a while, and they asked you to take care of if, would you make an attempt to give the car back in the same shape that they gave it to you in? Of course I knew you would.

Your body is your vehicle which the creator gave you to transport your soul through the experiences of life. When you’re asked for it back at the end of your adventure make sure it’s in the same shape, if not better, than the way it was given to you.

I hope this was of value to you and that you really get the message in this blog post because it’s a game changer. I’d love to hear how this has benefited you so leave a comment for me below.

How to get the biggest returns on your biggest investment

Let’s talk about investing. What is your biggest investment right now? And are you getting a big return on your investment?

And no, we’re not going to be talking about money here. That’s not your biggest investment. There’s something way more valuable than money that we’re talking about here whether you know it or not. So what is it?

You’re biggest investment is called your TIME, because no matter how much time you put in, you’re not going to get any time back. Your time is limited, and the clock’s ticking. I don’t know anyone that’s getting any younger, do you?

And like any other investment, wouldn’t you want the biggest returns on your investment? Yes! Well, I’m about to show you how. And the way to do it is so simple, yet profoundly powerful.

You see in life, you’re either evolving or dissolving; nothing stays the same. Most people in life are dissolving. Let’s take health and fitness for example: in most western civilizations most people are out of shape and overweight and it’s hitting epidemic proportions. Here in Australia a couple of years ago we had a 10-year old die of a heart attack from being obese. It’s crazy.

  • 60% of all marriages are ending in divorce.
  • Most people don’t have any goals, and on average only 3% of people write down their goals every year. If you don’t know where you’re going how are you supposed to get there?
  • 97% of people who work 45 years of their life away (and those are the best and youthful years of your life, right?) end up broke at the end of the 45 years. Of the remaining 3%, 2% just survive on their retirement funds, and then 1% make it through being wealthy.
  • What’s the most consumed drug on the planet? Anti-depressants. Why are so many people taking anti-depressants? This isn’t a trick question! It’s because they’re depressed, and they’re depressed because they’re overweight or out of shape, have broken relationships, don’t have any goals and dreams, and/or they’re broke.

The point of all this is, there’s a way to change that. Choose an area of your life: any area – relationship, health and fitness, finances, you choose. Now imagine a 1% growth in this area. 1% growth may not sound like a lot, but imagine if you got 1% interest from the bank on your money everyday. This becomes massive over time, especially when it’s compounding. Most people don’t go for the 1% because they don’t see the power in just a 1% growth.

Yet with just 1% growth, you’re on a new trajectory. You see, if you stayed on course with just a 1% improvement every day, well there’s massive growth and results in that. The challenge is that most people overestimate what they can do in the short term but underestimate what they can do in the long-term. And it’s in the long-term that we really produce those massive results.

An example of this is New Years Eve when people commonly set new years resolutions. Gyms love the beginning of the year because there’s such an influx in memberships because people have set resolutions to get in shape! But by February most people have dropped off attending the gym because they haven’t gotten the results yet that they were looking for, so they wind up quitting. They were probably hoping to lose weight but because muscle weighs 3 more times than fat does, the scales haven’t gone down so people get disheartened by this and they wind up quitting. Even though they might be feeling better from working out more.

If they had of used the CDI strategy, things are likely to have turned out different! What’s CDI? It’s the key to producing growth results:

C – consistent

D – daily

I – improvement

With CDI, you stay on track. You produce results that smash anything you’ve ever done before. And the way to put the CDI strategy into action is to ask yourself this question: How can I make this better?

This question is so simple that a lot of people don’t believe it can work, because it’s too easy, and so they don’t start trying. DON’T BE THIS PERSON. Shift your mindset NOW. I’m so passion about this because it’s a real tool that works. Put it into action, stay on track with it, and this is going to blow your mind and produce massive results in your life.

So every day start asking yourself: How can I make this better? This question creates consistent improvement. Whatever area it is you want to improve on, every day you need to be journaling answers to the following questions:

  1. What did I do great?
  2. How can I make this better?
  3. By what % did I improve?

Remember, you can apply the CDI strategy to any area of your life that you want – health and fitness, relationships, finances, business, any area. Imagine if you grew in any of those areas by a rate of 1% per year over the space of a year. That’s more than 365% growth in a year because of the compounding interest!

I hope this was of real value to you. It’s something that I even work with my private clients on. The CDI strategy: put it into action in your life and your life will dramatically change.

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