Kurek Ashley:

“The Transformer”

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Kurek Ashley:

“The Transformer”

Free 10 Day Online Course!

sign up now

“My job isn’t to teach you content…
it’s to create real lasting change in your life!”

– Kurek

Kurek is more than just a professional speaker, he is renowned as “The Transformer” because of his astounding ability to help people transform their lives forever – their business, their dis-ease – whatever area of life is holding them back from achieving the dream results that they’re after. He is recognised as one of the world’s best Success Coaches and is a premier expert in personal and professional development, self-discovery, spiritual growth and peak performance. He is one of the most inspirational speakers on the planet. His #1 best- selling book How Would Love Respond? has transformed the lives of hundreds of thousands of people all over the world.

Kurek is the Creator and Founder of the Life Success Club that brings together a community of like-minded, positive, success-driven people from all over the world.


For over 30 years, Fortune 500 companies and major corporations around the world, such as Apple, Seagate, Schwarzkopf, Westin Hotels, The Australian Royal Airforce and Carlton United Brewery, have hired Kurek as a Corporate Speaker, Keynote Speaker and Conference Speaker to teach them tactical success strategies that have produced awe-inspiring results. His list of private clients include:



Hollywood film and TV stars, movie directors, producers and cinematographers, a quintuple platinum rock band, hit music composers, top business leaders, oil executives in Kuwait, Olympic Gold Medalists, professional athletes and sports teams, and the list goes on and on.

“Kurek you truly are the embodiment of the word Outstanding!”


Upcoming Events


March 6-9 2020

Join Kurek and Erin Ashley for this incredibly powerful program that will support you to break through the limitations that have been holding you back in life, and get clear on your goals and purpose moving forward. Then, create massive momentum with tangible actions for you to leave the retreat with, so you can go on to live the life you know you were born to live...

Become the Unstoppable you! tour

March - April

Become The Unstoppable You with Kurek “The Transformer” Ashley is designed to support you to learn the tools and strategies you need to take your life to the next level and beyond.

free 10 day online course

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Do you ever feel like you’re stuck in your bad mood? Angry, sad, depressed, stressed? Join Kurek’s free 10-day online course and find out some simple yet profound strategies to swiftly get out of your bad mood.

“Since putting into practice what you say in this course Kurek, I have had opportunities flow into my lap for work, and a 500% improvement in my relationship with my partner… A very sincere thank you to you for bringing such change in my life.”


Kurek’s Vlog

Transformational training – watch Kurek’s latest videos.

How to Get Rid of all the Button Pushers in Your Life

Is there someone in your life that knows exactly how to get under your skin and push your buttons? Everybody has someone like that in their life, right?

The reason I know that everyone has a button pusher in their life is because one of them is the same for all of us– Mum! Why is Mum by far is the number one button pusher? Well, mum created all of your buttons so she knows where they are, and spiritually it’s her job to push them.

The way that you get rid of all the button pushers in your life is through perception. When you shift your perception about what a button pusher is, you‘ll change your whole concept of who they are and why, in fact, it’s great to have them in your life. So no, this isn’t about getting rid of Mum! In reality, your button pushers are your spiritual guides. They’re the people who are here to show you where you still need to evolve.

When you work that area of your life that’s bothering you, once that button gets pushed again it won’t bother you anymore because it’s just not an issue for you anymore! So all that the button pushers are doing is pointing out where the flaw is – the weak spot in your armor, and you should be grateful for that because if they hadn’t have pointed it out we probably wouldn’t have even realized we had a weak spot there! Once we see where the weak spot is, we have the opportunity to work on ourselves.

And most powerful investment you can ever make is in your own personal development. Personal development isn’t about motivation and positive thinking – yes, those are great tools, yet personal development really means to develop your person into being a more evolved, more developed version of yourself. That higher level version of yourself that you become will automatically do things differently than you used to do; think differently than you used to think and produce results differently to what you’ve ever produced. And a lot of those results will be easier because the new version of you will be able to figure out an easier way to do things; easier ways to get through life with less conflict and more joy and fulfillment. And much better results.

There used to be a time in my life when I thought all wealthy people were jerks, because that was the kind of experience I had in my youth with wealthy people. So that helped form my perception of wealth, and wealthy people. Since then, I have met so many grateful, gracious, charitable, giving people who are wealthy and it’s changed my whole perception of them. A law of nature is the Law of Polarity that says everything must have opposite sides to it. You can’t have a good without a bad, a left without a right, a top without a bottom. Everything has opposite sides to it. So this means that yes, there are some wealthy people in life who are not so good, and there’s great people who are wealthy. And by the way, there are lots of not so good people who are poor too! And you don’t tend to hear about those ones in the media because that’s so common that it’s not even a news story! Instead the media loves to talk about the wealthy people who are ripping people off or are greedy because that’s drama and people love their drama. The news isn’t real, it’s only an interpreted perception of part of a story, and it’s been sensationalized because people love their drama and it get’s people watching the news. Note: If you’re always watching the news, your life will become dramatic like the news!

So if you change your perception, you’ll change your reality of the world and the way you participate in it. So with wealth, I used to also think that they pushed my buttons because I thought they had a life I didn’t have and “it’s easy for them” and “I have to work and you don’t” and “who do you think you are!”

And guess what? I also used to think that wealth was hard to create. And the good wealthy people used to tell me that wealth is a mindset. When I heard that I first thought, “Wealth is a mindset? That’s easy for you to say, you’ve got money! Of course you can think that way!” They told me, “No, once you change the way you’re thinking – change your perception, you’ll change your reality and you’ll start becoming wealthy.” When I did that I found out they were right. Wealth is easy to create. And also the button pushers in my life were all simply pushing my buttons in an area that I needed to develop myself in. As we all do.

That’s what happens for all of us. And that’s why Mum’s the number one button pusher because spiritually that’s her job. Remember she gave birth to you and she wants you to have the best life! So it’s her job to help you become the best person you can be, and that you have the best life possible. The only way you can have the best life possible is to keep evolving yourself. The natural order of the universe is for everything to seek to reach it’s highest potential – to evolve.

Charles Darwin said it’s not the strongest of species that survive, nor the most intelligent. It’s the one’s that are most able to adapt. Which is to evolve. So everything in the universe is seeking to express it’s growth, it’s evolution. Growth is always happening.

We need to start looking at those button pushers as our spiritual guides. Instead of getting angry, we get grateful and thank them. Thank you for showing me where I need to evolve. First they’re probably going to stop trying to push the button because they’re going to realize maybe they’re not getting the results out of you. Maybe they were trying to wind you up or get you to feel bad! But when you don’t and instead you get grateful and you thank them for it.

Look at your button pushers in a different way. Change your perception. Think to yourself, “Thanks for pointing that out to me!” and then go work on that area. Like I said, once you work on that area in your life where that button gets pushed, you’ll get stronger in that area and the button will no longer work.

Leave your comment below the video and remember, if there’s any other topics you’d like me to work on let me know! My job in life is not to teach you content; it’s to help you create real lasting change in your life.

How To Create An Abundant Life

Have you heard these two words before? And once you hear what they are and then put them into action, you’ll by far enhance the level of joy and fulfillment in your life for yourself, your family, your kids, your partner…in fact everybody on the planet.

Now before you hear what the two words are, I’m here to let you know that it is true that just one person can change the world. And why can’t that person be you? Or me? It has to start somewhere, right? Somebody has to start the change.

And if you’re looking at the world right now saying man, what a terrible place. The terrorism that’s going on, the crime, the gangs, the way people are treating each other, the governments out of control… Whatever it is that you’re focusing on right now that’s happening in the world, you have two choices. You can either accept it and be victim to it, or you can make change.

If you’re thinking poor little me, I can’t do it… well then who is the person to do it? If it’s not you and if it’s not me, then who?

The truth is that if you’re not part of the solution, then you’re part of the problem. If we’re not helping it get better then by default, we’re helping it get worse because we’re not doing anything to make a change.

So let’s get to these two words; these two terms that get thrown around a lot. And when you really understand what they mean, they’re life transforming because when you put them into action it’s going to change what you can do, how you’re going to do it, how you treat people and certainly how you treat yourself.

The two words are: abundance and scarcity.

First, let’s look at scarcity. Scarcity is like saying God’s finished his job a long time ago and there’s no more creation happening, so now we have a limited amount of whatever we want on the planet and we have to scratch and find our way to get to that. And if we do have it, then that means that somebody else is going to have to go without it.

The terminology that goes along with scarcity is, “I would like to have this OR that.”

The abundant mentality says that creation is always happening. If you understand science or listen to the news you’ll constantly hear about new stars and planets being formed, new animal and plant species being discovered and created, new babies being born, etc. Even our bodies are creating new cells all the time, every second of the day in fact. Creation is always happening. And the universe not only keeps replenishing but it keeps expanding. Because the natural order of the universe is for everything in the universe to seek to reach it’s highest potential. Which means to evolve.

Here’s an example. One apple seed has produced every apple that’s ever been, and ever will be on the planet. That one doesn’t just create an apple. It creates an apple tree. If you cut open the apple seed, there’s no bark in there, or tree, or seeds or apples. There’s an intelligence in there that knows what its purpose is – to expand. Just like everything else in the universe. So once that first seed is planted it creates an apple tree. And from that apple tree, hundreds of apples are produced. And each one of those fruits has numerous seeds. So literally one apple seed creates an apple tree, multiple apple trees, an orchard, multiple orchards, and so on. All starting with just one apple seed.

So everything in the universe is working on expressing its evolution, and it’s happening all the time. More is always being created. So when we have an abundant mind, instead of saying “I want this OR that” you start to say, “I want this AND that.”

Marianne Williamson, in her book A Return to Love, says:

Playing small doesn’t serve the world. There’s nothing enlightened about shrinking so that other people won’t feel insecure around you. We were born to make manifest the glory of God that is within us. It is not just in some of us, it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.

Going for a life that’s abundant is where you have all the experiences that you want to have. And yes that includes wealth.

Wealth is probably one of the areas that most people on the planet are more scarce about than any other subject. When the topic of having money comes up a lot of people say, “I don’t want to be rich, I just want to be spiritual.” Well, being rich can actually help you to be more spiritual! Being spiritual means that you’re working on yourself on all levels – mind, body and spirit. And it takes wealth to be able to do that at the highest level.

For example with the mind, that might take investing in education or travelling. In fact the experience of travelling and meeting other people and cultures can be some of the best education you can get.

Now you might be thinking, I don’t need wealth to travel! Well, the scarcity mind says, “I can backpack or go economy to get there”. Yes that’s true, and yet the backpacker level only has that one choice – to do it economy. The wealthier person has more choices about which way to travel: first class, business class, economy, backpacking, hitchhiking…there’s just more choices. And with more choices comes more freedom. And when you feel free, you pass that onto others.

When you have a joyous life, that is happiness at the highest of levels, the joy simply continues to expand. You see, everything in the universe needs to evolve. And if you’re not evolving you’re dissolving. If you’re not growing, you’re decaying. If you’re not getting better, you’re getting worse. If you’re not getting healthier, you’re getting sicker.

This is why we need to create real wealth, and have an abundant mind. Because if you keep playing small and you don’t have abundance in your life, what are you showing other people that they can have? What are you teaching them? Are you going to be a poor person teaching somebody else about how to get a wealthy life? Why would anybody believe you, if you don’t have it first?

It’s the same with having an awesome relationship. What’s wrong with wanting the most amazing relationship with a partner possible? And if you’re going to tell me that that’s not possible and that I’m dreaming, well that’s the scarcity mentality operating again. Here’s a question for you: if you want abundance in your life, how’s that going to happen if a scarcity mentality keeps occupying your mind?

Remember that the formula for all creation is that Thoughts that get turned into Action produces the correlating Results. And it all starts with the way that we consistently think. So, to have an abundant mind we have to train our mind that even when the appearance of everything around us seems like what we don’t want, we have to see what we do want. That’s the abundant mind.

The abundant mind is that even when you’re surrounded by poverty you have to see wealth. Even when you’re surrounded by sickness and disease, you see health and fitness. When you’re surrounded by misery and pain, you still have to see happiness. When you can keep focusing on those things, you’ll act that way, and then you’ll produce the different results.

If you want to change the world, well, somebody has to start. The first thing we have to do is to start seeing the change in our mind. We have to have an abundant mentality that says, “It can change, and it can get better.” Then the first action we have to take is to make our own life better and more abundant. Because that’s the only way it’s going to change.

Remember that all terrorism, crime and gangs are all based on poverty and scarcity. People are down and out and in pain, so the leaders of these groups start luring in those pained people, promising them a better life; a way out of their current circumstance. They start using that kind of language and they might then pay people to do inappropriate things. Then people do the inappropriate things because they‘re attracted to a wealthier, better life. But if we taught those people how to be truly wealthy, and not just with money but wealthy in all areas of their life, imagine how we could change the world. And yes, being holistically wealthy does include financial wealth. Poverty sucks. It’s painful and I’ve been there. It’s not glamorous and it’s certainly not spiritual.

Wayne Dyer came up to me one day way back in the early 90’s, to congratulate me on my speaking. He’d heard something about my scarcity mentality because I was broadcasting that I didn’t want to be wealthy and that I just wanted to be spiritual (sound familiar?). He was about to get on stage to speak, and yet here he was talking to me so I said, “Wayne, aren’t you supposed to be on stage?” and he said, “Are they going to start without me? I think I’m going to be ok.”

Then Wayne said, “Kurek, this thing about you not wanting to be wealthy, just spiritual…where did you ever learn that in order to be spiritual you need to be poor? And don’t say the Bible because you’ve never read it and I have!” Well, at that point in my life he was right.

Wayne went on to say, “I know you’re about to say a quote like money is the root of all evil, yet that’s not even the right quote. It’s the love of money – when you get obsessed by it and that’s all your focus is, it’s the love of money that’s the root of all evil. That’s when people are going to do crazy stuff just to get money. Yet they’re going to sacrifice the rest of the goodness, the rest of the abundance of life.”

Wayne then asked me “Do you think I’m spiritual?” to which I replied, “Well, you are Wayne Dyer, yes of course!” Then he said, “I have eight kids, twenty-five best-sellers. Do you think I create wealth?” “I guess you do.” I replied. “And am I a good person?” he asked. “Absolutely!” I said.

My point to the story was that Wayne Dyer started to show me new references for what wealth can be and what it should be, and that it’s available for all of us. And that very moment started to open up my abundant way of thinking.

Abundance and scarcity. Take a look at the two words:

Scarcity – SCAR-CITY. You don’t want to live there!

Abundance – A-BUN-DANCE. Happier right?!

One is way funner. And when you operate from a place of abundance not only do you make your life better, more fulfilling, have more experiences, more joy, and more happiness, you spread that happiness, that joy, and that fulfillment to everyone that you’re in contact with in the world. Everybody. Just by your presence. Your partner, your kids, your family, your friends, your community, your country…the world.

So the only way to make the world happy, healthy, wealthy and successful is for you to be happy, healthy, wealthy and successful first.

That’s why we’ve developed the Roadmap to Rich Live event because it’ll by far be the most powerful workshop you’ll ever attend. I want to start helping you to look at this area of your life because it’s an area that needs to be worked on. The number one reason people are stressed out are money issues. The number one reason people break up is money issues. And stress is the number one killer on the planet. It can kill your body, your relationship, your dreams, and your goals. And remember, the number one reason people are stressed out is money issues. That’s why this is an area that needs to be worked on.

Be sure to leave a comment below this video. I love your comments and if there are any other subjects you’d like me to talk about for you let me know!

How to Do It!

There’s this one thing that’s said so consistently by so many people. And when you hear what it is, you might think ‘So what Kurek? I don’t really mean it.’ But I’m here to tell you that  by giving this sentence power, it’s costing you your life.

What I mean by that is it’s costing you your life’s goals and dreams. You see, the time of your life is ticking away, and time is your most valuable asset and investment. Whatever time you put in you don’t get back. So every time we use this sentence that I’m about to share with you, it’s definitely costing you time and fulfillment and enjoyment of your life.

When you hear this one thing that’s so commonly said, you might say ‘Hey Kurek, you don’t understand my life. I don’t have an easy life like you! I have these goals and dreams but I just can’t seem to achieve them or get them done. I can’t afford it like you can!”

Well, let’s start with that belief system about who I am, or anybody else that’s successful. Everybody goes through the same stuff in life. We all have fear. We all have doubt. We all have insecurities. If you think having money in your life means that you don’t have financial worries, well that’s not accurate. Only poor people hold the belief that that having money in your life means that you’re free of financial worries.

You see, there was a time in my life when I was homeless, and living in my car in Los Angeles. Now, you might think that’s an exciting, glamorous story but let me tell you when you’re homeless and living in your car on the streets of LA, there’s nothing glamorous about it. I was living out of my car because my finances and my management of my finances, and my creation of making money was so bad that I couldn’t afford to live in an apartment. Luckily, I had a car to live in.

The thing is, I didn’t really have any money worries back then. Why? Well, I had no money to worry about! Then when I started making money at a level I’d only dreamed about, like making a million dollars, I found out from my accountant that I spent 1.2 million dollars that year. Now I had financial worries! Like I said, having money in your life doesn’t mean that you’re free of financial worries.

So the first thing we need to do is strip away this story that ‘other people have it so easy’ and that ‘their lives are so different’. They may be different in the results they’ve produced but the truth is we all go through the same stuff. We all have fear, doubt, and insecurities. Time is passing for all of us. The only difference is that the successful people in life – that is, the people that are holistically successful being happy and healthy, in great relationships, financial freedom, etc. and the masses is that the successful people have learnt how to manage how they think and feel, and that’s why they produce different results.

So here’s the one thing that’s so consistently said, that’s costing so many people their life’s goals and dreams…

I can’t.

I can’t do it.

I can’t afford it.

I can’t.

You see, when you say ‘I can’t’ what’s happening is that you’re the captain of your own ship, and when you tell your brain that you can’t, well since you’re the boss your brain won’t look for any answers. Why? You just told it that there aren’t any answers. So your brain isn’t even going to look for any strategies to get you out of the problem.

So if you say, ‘I can’t come up with any solutions’, you’re right. Why? Because you just said so.

If you say, ‘I can’t afford it’ you’re right. Why? Because you just said so.

Now I can already hear you saying ‘…but Kurek you don’t know my situation. I really can’t afford it!’ Well with that enthusiasm, emphasis and inflection in the way you just said that you can’t afford it, you’re actually making that thought even stronger! Which means you’re getting farther and farther away from being able to afford it.

I’m going to show you today how you can afford it.

The first thing we have to change is ‘I can’t’. And this is probably not what you were expecting to hear from me, but it’s not about changing it to ‘I can’ because positive thinking doesn’t work. For example, if you’re having a rough day and you say to yourself ‘I’m happy! I’m happy’, all your brain’s going to say is BS – you’re not happy! Of course BS stands for Belief Systems…

So trying to out-think yourself when by saying ‘I can’ when you’re really thinking ‘I can’t’ is not going to help you because your brain is going to say ‘BS, no you can’t!’ and all it does is become self-defeating.

Instead, what you want to do is change the ‘I can’t’ to ‘How can I?’ or ‘How can I do it?’ It’s biblical – Ask and thou shalt receive. You see, any question that you ask of your brain, your brain has to answer.

I‘ll give you an example of this. Years ago I was doing a preview seminar in NZ, in which I was promoting a 2-day workshop at $1000 a seat that I was holding at a later date. Two women spoke up and said, “Mr. Ashley, we’d love to come to your program but we’re from the south of NZ and your seminar’s on the north side of NZ. So not only do we have to pay the seminar tickets, but the flights, accommodation, and everything else, and we can’t afford that, our business is struggling right now.”

So here’s what I told the two women to do:

“Go and fill out the paperwork to reserve your spot for my seminar. If you don’t show up, don’t worry; I’m not going to chase you down. I just want you to make a decision and commit to it right now.

Then, for the next thirty days, every day I want you to write down the answer to this question: What are three new ways that I can produce more income? That’s all you have to do. Don’t judge your answers, don’t think you’re answers are stupid or impossible to achieve. Just write them down, whatever you come up with. Because what you’re doing is asking your brain for strategies. So don’t beat your brain up for giving you an answer because then it’s not going to give you any other answers. Makes sense, right?

And at the end of the thirty days, you’re going to have 90 new strategies to create more wealth in your life. Do you think out of those 90 strategies that one of those might work? Perhaps a combination of a couple of them might work!”

You see, in order to change your life and to start achieving your life goals and dreams, you need to:

  1. Make a decision. It’s not a ‘should’, it’s a ‘must’. I must do this. I’m doing this. I have to do that. You’ve got to turn that decision making muscle on.
  2. Commit to the decision. Every day you’ve got to stay with that decision.
  3. Invest in yourself. And it’s right there in the word. I invest in me.

The best investment you can ever make is in your own personal development. As you grow as a person, the person you become is going to create the results that you’ve never created before by doing things you’ve never ever know how to do let alone would do.

So the ladies from the preview seminar went away and for the next thirty days wrote down, each day, three new ways that they could produce income. And there I am a couple of months later running my 2-day workshop on in the north of NZ, and I’m asking the audience if there’s anything they want to share, and guess who stands up? The two women. They said, “Mr. Ashley, you would not believe what happened! We quadrupled the profits of our business by putting into action the strategy that you gave us! A lot of the answers we came up with pertained to our business, and we put them into action and then we produced the results! So not only are we here at your workshop, we had the money for the flights, hotels, food and our business is buzzing!”

So in the case of these two women, all those answers, those strategies that they came up with were always there. Yet, why is it that they couldn’t see them before? Why hadn’t they discovered those strategies to put into action before?

Well, because when you say ‘I can’t’ your brain stops looking for answers. You just can’t see it. It’s like a blind spot.

The opportunity of a lifetime, the idea of a lifetime, the strategy that you need comes around about every two seconds in life. To be able to see them, we have to develop ourselves so that we can see it. How? By asking for it.

Ask yourself ‘how can I?’ Ask and thou shalt receive. It’s powerful and it’s transformational. So quit saying ‘I can’t do it’ and instead ask ‘how can I?’

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